About

Pasvu was founded in 2021 with a modern, minimalist and above all sophisticated approach, to create an authentic and unique brand.

Our proposal is clean and captivating lines.

We believe in accessories because they have great power in our image and in what we want to convey. Through them, it is possible to express our attitude, personality and greatest wealth: our essence.

Each piece has an identity – in each collection we bring the intention of authentic and timeless pieces, which transform any outfit and inspire.

WHERE DOES OUR INSPIRATION COME FROM?

Pas vu – from the French Not seen or Never seen. The name was born with the purpose of creating a brand with a never before seen proposal. Accessories with quality, differentiated and modern design, that inspire and transform. Our inspiration comes from France, from the charm and romanticism of the Belle Époque, to the modernism and refinement of today.

Read details of how we arrived at this concept:

“After seeing a Zara campaign, with French music in the background, I decided that we would use France as inspiration, a country that is known for its good taste and being a trendsetter.
This was the starting point of the brand’s positioning. From there came naming studies. Until then, names of French communes had appeared. One day, at an unpretentious lunch, thinking about French words, Déjà vu came up, which means what has already happened or has already been seen. I immediately thought: the brand's proposal is something never seen before, I threw it into the translator and voilà! Pas vu . I felt something different at the same moment. There could be no other name that better harmonizes with the brand’s purpose, I am completely in love with Pas vu!” Letícia - founder of the brand.

This is our ID: We were born to impact the fashion universe in a way never seen before!